What is SEO and why is it important in web development

Often, the main criteria for choosing a website developer are the lowest price, impressive appearance and speed of development. As a result of this approach, in most cases, you will receive a website that only formally indicates your presence on the World Wide Web. Sometimes, in order to find such a site, you need to indicate a direct link to it, which is unacceptable for business!

In order for potential customers to find your products or services on the Internet, it is necessary to pay primary attention to search engine optimization (SEO) of the site, or in other words, the site must meet the necessary requirements for website promotion and its entry into the first positions in search engine results (SERPs) for selected queries in order to increase traffic and further income.

Websites that rank higher in search results initially seem more reliable and trustworthy to users. This perception is based on the belief that search engines rank only high-quality, reliable sites at the top. Investing in SEO helps build your website’s reputation over time, establishing your brand as an authority in your field. As trust grows, so does the likelihood of conversion, as users are more likely to engage with your content, products, or services.

In today’s digital marketplace, competition is fierce. SEO provides a competitive advantage by allowing your website to stand out. A well-optimized website is more likely to rank higher than its competitors, capturing a greater share of traffic and potential conversions. This advantage is critical for small and medium-sized businesses competing with larger corporations that have more resources to devote to advertising and marketing.

What SEO Optimization Is

SEO is made up of three components: Technical SEO, On-Page SEO, and Off-Page SEO. Each plays a significant role in how search engines see and rank your website.

Technical SEO

This is all about the foundation of your website. It includes:

  • Improving the architecture (internal structure) of the site to ensure that your content can be easily and completely crawled and indexed by search engines (human-readable URL, consisting of understandable words instead of identifiers, and reflecting the file structure of the site; Robots.txt; sitemap).
  • Optimizing images.
  • Fixing technical errors (duplicate pages, broken links)
  • Mobile responsiveness: Making sure your site is easy to use and looks great on mobile devices.
  • Site speed: Faster sites provide a better user experience and are popular with search engines. Users don’t like waiting for pages to load, and even with the fastest internet connections, some pages can still be too slow.

On average, 25% of users abandon a page if it takes longer than 3 seconds to load. Slow pages also reduce conversion rates.

  • Security: Secure sites (HTTPS) are critical to user trust and are a ranking factor.

On-Page SEO

Focusing on the content of your site. This includes:

  • Content quality: Offering valuable, relevant, and well-written content that meets your audience’s needs.
  • Keyword optimization: Strategically using keywords in titles, taglines, and body copy. all content to inform search engines about its relevance.
  • User Experience (UX): ensuring a smooth and engaging interaction with visitors. Continuously improving the usability of the resource (user friendliness).

Off-Page SEO

This is about increasing the reputation and authority of your site using external means, including:

  • Link Building: obtaining links from authoritative sites to increase the authority of your site. To build up a natural and high-quality link mass, the following is used:
  • constant publication of new information and interesting materials that users will share;
  • registration in search engines and directories;
  • exchanging links with popular and high-quality resources;
  • posting press releases;
  • activity on forums and blogs;
  • interaction with social networks: an active presence in social networks can increase traffic and improve brand awareness.
  • Increase brand authority: turn your site into a popular resource in your field.

Advantages of creating a website in web-studio “Web practica”

Search engine optimization or SEO is the main priority when creating websites in the web-studio “Web Practice”, website development is carried out using the fastest static file generator Hugo, which allows:

  • flexibly customize SEO optimization and does not depend on third-party developers of individual modules, as is the case when using popular web content management systems such as WordPress, Wix or Drupal
  • ensure high website speed (website pages are already generated by the time of display, no additional database queries are required).

More information about the advantages of development using Hugo can be found in the comparison table on the website webpractica.ru .

A significant advantage is the multilingualism of the websites being developed. For companies trying to expand their audience and attract more customers from all over the world, as today making your website multilingual is an integral part of business development.

The main goal of website internationalization is to increase the number of customers and potential sales, as well as increase the trust of the target audience in the organization. To do this, the site must be configured for different languages ​​and suit the culture of different audiences.

One of the most important benefits of a multilingual site is to increase the site’s position in search results in various search engines.

It is important to understand that SEO optimization requirements are constantly evolving and changing as search engines constantly update their algorithms to improve the quality and relevance of search results. Regularly updating your SEO strategy in accordance with algorithm updates can protect against a significant drop in ranking and traffic, ensuring that your site remains competitive and accessible in search results. Therefore, for the successful operation of the site, its technical support is important. Studio “Web-Praktika” strongly recommends its clients continuous technical support.

Contact us and we will create a website for you according to your requirements based on our practical experience, individual approach and knowledge.